The World Wide Web, accessed through the Internet, is home to retailers from every possible area, and the beauty industry is no exception. Consumers not only have the chance to buy beauty products from the Web sites of stores where they are available, but they can also purchase them directly from the companies that manufacture them. Many online retailers specialize in beauty products, including www.beauty.com and www.ibeauty.com.
The advertising market has been completely revolutionized by the Internet. While print, television, and radio advertising is still prevalent, online advertising is securing an ever increasing segment of the market. A huge number of Web sites use advertising to pay for their costs and earn a profit, and as a result advertisers are able to cater their material to the readership of specific Web sites. Beauty industry retailers can pinpoint women and men of various ages for their products, and provide them with a quick link to a purchasing opportunity.
The World Wide Web also serves as a host to numerous sites dispensing information regarding beauty. Sites such as www.beautytipsonline.com and www. freebeautytips.org provide how-to guides, makeup tips and tricks, and beauty regimens. While they are not direct retailers, sites like these and others frequently recommend products to their readers, who in the same manner which they found the information, can easily click to find the manufacturer of the product or a retailer that sells it.