Dr. 90210 is a popular documentary-style reality television program that premiered on the E! network in 2004 in the United States. It has recently completed its sixth season. The show follows the lives of cosmetic surgeons, including their personal and professional lives. Dr. 90210 is often credited with playing a large role in increasing the popularity of cosmetic surgery. The program lays bare the often hidden world of cosmetic surgery, allowing viewers to see the entire process, from consultations, to surgery, to recovery, to the end results. It educates viewers about cosmetic surgery, including the types of procedures and reasonable outcomes. The actual surgery is televised and quite graphic. However, critics note that the show only superficially addresses the risks and costs of the procedures.
The namesake of Dr. 90210 is Dr. Robert Rey. He specializes in trans umbilical breast augmentation (TUBA), which is a scarless procedure. He is not a board-certified cosmetic surgeon. He serves publicly as an expert on cosmetic surgery in a wide variety of media contexts, including The Today Show, Dr. Phil, The Early Show, and The View and also as a commentator for the Oscars, Emmys, and Golden Globes.
The show focuses greatly on Dr. Rey’s personal life. He was born in Brazil and brought to the United States by missionaries. Dr. Rey says that he has achieved the American dream, coming from poverty in Brazil to become a successful cosmetic surgeon with an idyllic home and family, including wife Hayley Rey and two children. Both Robert and Hayley Rey admit to having cosmetic surgery. Both had previous careers in the entertainment business.
While the show primarily follows the life of Dr. Rey, it also shows a variety of other cosmetic physicians in personal and professional settings, including Jason Diamond, Richard Ellenborgen, Raj Kanodia, Will Kirby, Robert Kotler, Linda Li, Gary Motykie, Steven Svehlak, and Daniel Yamini, among others. This adds more drama to the program by incorporating a wider variety of personal situations and crises. In addition, these surgeons and Dr. Rey expose the viewer to a large variety of surgical procedures, including vaginal rejuvenation, breast reconstruction, nose jobs, face lifts, liposuction, tummy tucks, cosmetic dermatology, penile implants, and hymen reconstruction. Viewers see different approaches to the same procedure, such as various methods and degrees of performing facelifts or augmenting breasts. This amount of education about cosmetic surgery was not easily attainable for the average patient prior to Dr. 90210.