Toni&Guy is an international hairstyling company that consists of salons, hair products, hairdressing academies, an Italian-style café chain, and specialized companies related to the salon business. The Toni&Guy hair design brand reflects current trends in fashion and style, emphasizing training, education, and innovative products. Known for their fashion-forward approach to styling hair, their salons are popular for the latest trends. They reflect marketing trends in the music industry, especially hip hop, and place their hairstyles within an urban, edgy overall look. Their hairstyles are put into collections and shown at fashion shows. They are also known for creating some popular looks like the mink, the mouvant, the la vera, and the undercut. Toni&Guy’s commitment to excellence and expertise in the hairdressing industry has made it one of the most recognized hairstyling brands in the world.
Toni&Guy was founded in London in 1963 by Italian brothers Toni and Guy Mascolo, with brothers Bruno and Anthony joining later. Their string of salons focused on hair demonstrations, hair fashion shows, and a vision for branding the Toni&Guy name. The first hair academy for training stylists opened in 1983. The first salon in the United States opened in Dallas in 1985. Toni&Guy are located in 41 countries and operate 402 salons and 28 educational academies, which train close to 100,000 hairdressers annually. They have their own books, magazine, TV station, and professional hair care products. Numerous awards and achievements have been won by the company for hairdressing and product excellence.
Toni&Guy sell hair products and have their own makeup line. The TIGI line includes Bed Head, Essensuals, and Classic. Catwalk, S-Factor, and Hardcore are popular brands. The signature hair products are divided into three areas: curly, straight, and textured hair. They include shampoos, styling gels, and sculpting tools; makeup products include eye shadows and liners, lipsticks, foundations, and powders. Their brand philosophy is seen in their products: cutting-edge modernity that positions the brand within fashion and style. Unilever purchased TIGI hair products for $411.5 million dollars in 2009.
The Toni&Guy Charitable Foundation was started by Toni Mascolo in 2003. It is seeking donations to renovate the Toni&Guy ward of the Variety Club Children’s Hospital in London. The Terrence Higgins Trust, the United Kingdom’s largest HIV charity, is also supported by the foundation. The Fondazione Oasi Regina Degli Angeli in Italy, which houses victims of abuse, is another beneficiary of the Toni&Guy Charitable Foundation.