Category: People in Beauty Industry
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Celebrity Endorsements Of Products
Many people are familiar with the ubiquitous Wheaties box with its rotating pictures of star athletes or the titillating ads featuring nothing coming between a pubescent Brooke Shields and her Calvins. Using celebrity images to market products has become a heavily used, stealthily applied concept to win over consumers, to change and solidify beauty norms,…
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Coсo Chanel
Chanel was a French fashion pioneer of the 20th century. She was a leader of haute couture (high fashion) who focused on simplicity and elegance in women’s apparel. Inspired by men’s clothing, Chanel reworked the construction to have sports clothes for women enter the fashion lexicon. Some of her unique contributions to contemporary fashion are…
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Calvin Klein
Calvin Klein became one of the most successful fashion designers by using edgy and sexually provocative marketing to sell his products to ordinary people. The first to recognize the opportunity to sell men’s underwear as a fashion item, he consistently relied on simple designs and luxurious fabrics in all of his clothing lines. Klein also…
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Bobbi Brown
Bobbi Brown (1957–) is a professional makeup artist and CEO of Bobbi Brown Cosmetics who is best known for her approach to enhancing a woman’s natural beauty rather than masking it. Her philosophy has always been that women want to look and feel like themselves, only prettier. Bobbi Brown Cosmetics is one of several makeup…