Category: Beauty Industry
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Infomercials
Infomercials are television commercials that sell products using programming imitative of noncommercial television shows. They can run anywhere from one minute to one hour, with the standard length being just under 30 minutes. Originally shown between the hours of 2 A.M. and 6 A.M., as a network’s alternative to signing off, infomercials can now be…
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U.S. Trends in Global Markets
Since the international fanfare of Max Factor and movie makeup in the 1920s and ’30s and the early global growth of beauty giant Avon in the 1950s, the American beauty industry has become one of the pioneering leaders in the international cosmetics market. From the early 1920s, Max Factor understood the importance of selling an…
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Focus Groups
Many beauty industry manufacturers and distributors use focus groups to help determine whether their product is appealing, delivers its intended material, and elicits the desired consumer response. Such groups help the maker determine whether they have gotten it right. While some may be volunteer groups assembled through advertising, others are paid as test groups of…
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Display
In the beauty industry, retailers use display booths and stands to demonstrate and advertise products and methods of use. Display stands are most prominent in large retail outlets where trained beauty product professionals apply and illustrate how products can be used and what immediate effects are available to the consumer. These professionals are also a…
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Branding
From Calvin Klein’s designer jeans to Nike’s infamous swoosh trademark, branding is an integral component of the advertising industry in which a collection of images and ideas connect consumers with specific attitudes, feelings, and perceptions about products and companies, invoking a sense of trust and status. Branding has transformed advertising, culture, and the economy, changing…
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Barbers and Barbershops
Barbers have had an influence on the evolution of the American beauty industry that is disproportionate to their numbers. As members of the oldest trade in the beauty industry, they have, until the 1970s, maintained a system of occupational segmentation that let them serve the most lucrative customers. They controlled the hair care market through…
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Asian American Beauty Industry
Until very recently, Asian American women have been virtually ignored by the U.S. beauty industry. Although a few Asian American beauty icons were recognized in the cinema of the 1920s and ’30s, even those who managed to find some success in the United States tended to be pigeon-holed into certain stereotypes. Anna May Wong, the …
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African American Beauty Industry
The African American beauty industry comprises cosmetic and hair product companies, beauty salons, and professional organizations engaged in the business of selling commercial beauty products and services to black women. A specialized African American beauty industry emerged in the late 19th and early 20th centuries due to segregation and because entrepreneurs, black and white, sought…
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Advertising
Advertising is a communication method designed and intended to promote a product or service for consumer purchase and use. Although advertising takes many forms, in the beauty industry its aim involves targeting men and women with stereotypical idealized images of physical appearance and attractiveness, along with an ideology that consumers are expected to exhibit when …