Category: Beauty Industry
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Tween Market
Although young girls have long played dress up, paraded around at home in their mother’s high heels, and nagged for sweets in grocery store check-out lines, only in the last couple of decades have they constituted a new marketing niche known as tweens. No longer defined in the advertising world as a child, yet not …
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Trade Shows
Trade shows are designed for beauty industry professionals to energize the workforce, communicate new trends and demonstrate new products, market packaging and product lines, and organize industry interests related to consumers and government policies. Trade shows may be huge international and national conferences open only to professional trade associations, regional and local shows catering to…
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Teen Market
The teen market refers to a representative group of the population made up of girls and boys aged 14 to 18 years. Tradition has it that the teenager was born of the 1950s rockers and beatniks. However, increasingly America began referring to adolescent youth aged 14 to 18 as teenagers. From its inception, the term …
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Retail
The modern retail fashion and beauty industry dates back to the 19th century. Begun from secondhand clothing stalls, the ready-made retail market grew from the slums into the highest echelons of society. Currently, both beauty products and clothing are sold in a wide variety of establishments, from grocery and convenience stores to high-end department stores …
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Packaging
Packaging is an essential component of product design and marketing, and integral to the advertising and distribution of consumer goods. In the beauty industry, packaging is highly important as a function of cosmetic products and the use of products on a regular basis by consumers. Many cosmetic products integrate packaging as a tool for storage…
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Nail Salons
Nail salons are beauty service establishments that offer nail care services such as manicures and pedicures, services once relegated to beauty salons and some barbershops. Today, nail salons also offer hand, foot, and back massages. Some nail salons provide skin care and/or waxing services, and some nail techs specialize in elaborate variations of nail art. …
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Manufacturing
The word manufacture means to make by hand, but long ago it lost that connotation, meaning now to create many goods as part of a large-scale operation. In the beauty and apparel industry, the manufacturing of products must be timed to coincide with specific seasons and created to appeal to the appropriate target market. Timing…
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Latina Beauty Industry
The Latina beauty industry includes hair care, cosmetics, and fragrance products and services. The industry includes mainstream brands and Latina-owned companies that target U.S.-born and immigrant Latinas as consumers. The American beauty industry may target marketing toward U.S. Latinas in English or Spanish. U.S.-born and immigrant Latinas are also business owners and employees of the…
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Labor
The fashion industry’s association with a world of glamour and haute couture has been contrasted with the issues of sweatshop labor, including child labor, unregulated factories, below subsistence-level wages, and forced labor. This dichotomous view of work and production in the beauty industry becomes even more complex when not only manufacturing, but also beauty sales…
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Internet
The World Wide Web, accessed through the Internet, is home to retailers from every possible area, and the beauty industry is no exception. Consumers not only have the chance to buy beauty products from the Web sites of stores where they are available, but they can also purchase them directly from the companies that manufacture…