Category: Beauty Companies
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Estée Lauder
Estée Lauder (1908–2004) was known for her belief that all women can be beautiful. Like the other grande dames of the cosmetics industry, Lauder gained entrance to the cosmetics business through skin care products. Her company’s global reputation was built on brands such as cosmetic line Clinique, and Aramis, her first specialty fragrance line for…
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Dove’s Campaign For Real Beauty
The personal care company Dove, a subsidiary of parent corporation Unilever, launched the Campaign for Real Beauty in 2004 with a stated mission to widen the definition of beauty. In tandem with this advertising campaign, Dove markets products such as lotion, body wash, deodorant, firming cream, shampoo, and conditioner for skin and hair; it has…
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CoverGirl
CoverGirl is a cosmetics company that was founded by the Noxzema Chemical Company in 1958. Originally a line of only six products in the vein of the company’s cleansers and toners, CoverGirl has become one of the largest and most recognizable cosmetics companies in the industry. Named for the especially highly regarded models who grace …
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Coсo Chanel
Chanel was a French fashion pioneer of the 20th century. She was a leader of haute couture (high fashion) who focused on simplicity and elegance in women’s apparel. Inspired by men’s clothing, Chanel reworked the construction to have sports clothes for women enter the fashion lexicon. Some of her unique contributions to contemporary fashion are…
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Calvin Klein
Calvin Klein became one of the most successful fashion designers by using edgy and sexually provocative marketing to sell his products to ordinary people. The first to recognize the opportunity to sell men’s underwear as a fashion item, he consistently relied on simple designs and luxurious fabrics in all of his clothing lines. Klein also…
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The Body Shop
The Body Shop, founded in the mid 1970s, is a beauty company that offers vegetable-based products and a strong ethical mission. It is the second largest cosmetic franchise in the world. The Body Shop emphasizes its stance against animal testing and for fair trade and promotes positive environmental and social change through its products and …
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Bath and Body Works
Bath and Body Works is a part of the Limited Brands company, which also owns Victoria’s Secret, C. O. Bigelow, Henri Bendel, La Senza, and The White Barn Candle Company. Limited Brands distributes in Canada and in 40 other countries worldwide. Bath and Body comprises slightly over 1,500 of the company’s 2,900 specialty stores nationwide.…
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Avon
Known to many as the ding-dong company for its door-to-door sales approach, Avon began as the California Perfume Company in 1886. Its founder, David Hall McConnell, originally a bookseller, started giving out perfume samples to his book costumers and found that they thought the samples were more attractive than the literature. Avon’s products center on …
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Aveda
Aveda is a beauty company that manufactures flower and plant-based beauty products. Aveda, which is translated from the Sanskrit as “all knowledge” or “knowledge of nature,” is based on the fundamental connection of health and beauty and the healing properties of nature. Through its commitment to environmental responsibility in its products and business practices, Aveda…
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Elizabeth Arden
Elizabeth Arden (1878–1966) was known for founding and operating a chain of high-end beauty spas, Maine Chance, and beauty salons, marked by her trademark red door. She is credited with establishing makeup as proper for a ladylike image during a period when such use associated the wearer with the lower classes and unrespectable professions; this…