Category: Beauty Media
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Tween Market
Although young girls have long played dress up, paraded around at home in their mother’s high heels, and nagged for sweets in grocery store check-out lines, only in the last couple of decades have they constituted a new marketing niche known as tweens. No longer defined in the advertising world as a child, yet not …
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Trade Journals and Publications
Specialized magazines, newsletters, and trade journals devoted to beauty include product information, reports on the status of the profession, and various beauty association interests and activities—including government lobbying actions, articles on trends, and professional advice for both new practitioners and seasoned entrepreneurs. Catering to a wide range of beauty industry interests, trade journals may be…
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Teen Market
The teen market refers to a representative group of the population made up of girls and boys aged 14 to 18 years. Tradition has it that the teenager was born of the 1950s rockers and beatniks. However, increasingly America began referring to adolescent youth aged 14 to 18 as teenagers. From its inception, the term …
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QVC
QVC, Inc. is a television and Internet retailer with 1,150 products on offer each week. Merchandise categories include fashion, beauty, home furnishings, electronics, and toys and gifts. It is one of the largest multimedia retailers in the world, with net sales of $7.4 billion in 2007. QVC (Quality, Value, Convenience) was founded in 1986 by …
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Makeovers
A makeover is a transformation from an inadequate before to a superior after; it is often used to refer to a transformation in appearance. One can be made over or make over oneself. In the U.S. mythos, the makeover is often an element in the rags-to-riches story. History The makeover has been used as a…
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Men’s Magazines
Magazines for American men, dealing variously with topics as diverse as politics, health and fitness, fashion and other aspects of consumerism, sexual health and performance, and travel, can be traced back to the 18th century. Since the 1980s and 1990s, magazines directed at men with a range of interests and sexual identities have expanded dramatically.…
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Internet
The World Wide Web, accessed through the Internet, is home to retailers from every possible area, and the beauty industry is no exception. Consumers not only have the chance to buy beauty products from the Web sites of stores where they are available, but they can also purchase them directly from the companies that manufacture…
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Infomercials
Infomercials are television commercials that sell products using programming imitative of noncommercial television shows. They can run anywhere from one minute to one hour, with the standard length being just under 30 minutes. Originally shown between the hours of 2 A.M. and 6 A.M., as a network’s alternative to signing off, infomercials can now be…
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Film
The world of makeup was transformed by the rise of film as popular entertainment. The original black and white films presented actors with stark, dramatically emphasized faces, using the same techniques and makeup made popular on the live stage. With black and white, the vivid contrast between dark and light, shadow and radiance helped to…
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Fashion Magazines
Women the world over look to fashion magazines to guide them in their clothing, accessories, and makeup choices. Illustrated periodicals related to fashion and style began to circulate soon after the invention of the movable type press in the 15th century. Part gossip, part news, clothing was not the main focus of these pamphlets, but …