Category: Clothing
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What Not to Wear
What Not to Wear (WNTW) on The Learning Channel (TLC) is a personal makeover television show that teaches unstylish individuals how to dress and style themselves according to middle-class norms. The original WNTW is British and began airing on the BBC Two in 2001. The American version of WNTW began airing on TLC in 2003 …
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Tween Market
Although young girls have long played dress up, paraded around at home in their mother’s high heels, and nagged for sweets in grocery store check-out lines, only in the last couple of decades have they constituted a new marketing niche known as tweens. No longer defined in the advertising world as a child, yet not …
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Vogue
Vogue is the world’s preeminent fashion periodical, functioning as an authoritative voice on all things fashion related. Throughout its history, Vogue has set the standard for fashion coverage, innovating and changing with the times in a way that has managed to ensure its continued relevance. Over the years, this has meant the inclusion of varying…
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Undergarments
Undergarments or underwear have been coded as delicates, underthings, intimates unmentionables, and underclothes, suggesting the cultural mystique underpinning these most provocative and private garments. While men’s undergarments have remained relatively unchanged throughout most of the 20th century, women’s undergarments have shaped and reshaped women’s bodies since the dawn of fashion in the Middle Ages. The …
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Teen Market
The teen market refers to a representative group of the population made up of girls and boys aged 14 to 18 years. Tradition has it that the teenager was born of the 1950s rockers and beatniks. However, increasingly America began referring to adolescent youth aged 14 to 18 as teenagers. From its inception, the term …
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Natural Look
The natural look is a style of cosmetics use made to create the illusion of not wearing any beauty products at all. This style was first popular in the 1970s, when there was a desire articulated across the fashion world to return to a more simple and innocent time, with many designers looking to traditional…
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Designers
Paris, France, has been the center of the fashion world for centuries, and any fashion designer desiring fame and fortune went there. Parisian fashion gained its foothold on history during the reign of Louis XIV, “The Sun King,” in the 17th century. Skilled tailors spent hundreds of hours clothing the many courtiers as they flew…
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Branding
From Calvin Klein’s designer jeans to Nike’s infamous swoosh trademark, branding is an integral component of the advertising industry in which a collection of images and ideas connect consumers with specific attitudes, feelings, and perceptions about products and companies, invoking a sense of trust and status. Branding has transformed advertising, culture, and the economy, changing…